Zwift Increases Its Monthly Cost

Zwift has increased its monthly subscription fee for the first time in May 2024 since its original cost from 2017.

The new price is £17.99 per month, which is a 33% increase from the previous price of £12.99.

There are also annual memberships available, but those went up in price as well.

This decision has been met with mixed reviews from users, with some understanding the need for price increases and others looking at competing platforms.

Zwift bad increase in cost:

You’re not alone in thinking the Zwift price increase is a bad thing. Here are some reasons why people might feel that way:

•           Significantly higher cost: A 33% increase is a substantial jump, especially for those who budgeted for the previous price.

•           First increase in years: Zwift hadn’t raised prices since 2017, so this change feels sudden and unexpected.

•           Potential impact on accessibility: The increased cost might make Zwift less accessible to budget-conscious users.

However, there are also some arguments for Zwift’s decision:

•           Investment in the platform: Zwift might need the extra revenue to fund new features, content, and improvements.

•           Market standard: Zwift’s pricing might be aligning with similar platforms in the fitness industry.

Ultimately, whether the price increase is “bad” depends on your perspective. Here are some things to consider:

•           Value for money: Do you feel Zwift offers enough value for the new price?

•           Alternatives: Are there other virtual cycling platforms that meet your needs at a lower cost?

If you’re unhappy with the price increase, you can:

•           Contact Zwift: Let them know your feedback.

•           Explore alternatives: See if other platforms offer similar features at a price point you’re comfortable with.

•           Wait and see: Maybe Zwift will introduce new features or adjust their pricing based on user feedback

Is It Worth Paying the New Amount?

If you’re a virtual cyclist, you’ve probably already heard the news: Zwift has increased its monthly subscription cost, and it’s got everyone talking.

For many of us, Zwift isn’t just an app; it’s a community, a motivator, and sometimes, a lifesaver during those dreary winter months.

But now, with the price hike, is it still worth it?

I remember the first time I logged into Zwift, back in 2017. It was a cold, rainy day, and the idea of cycling outside was about as appealing as a root canal.

Zwift was a game-changer.

The vibrant virtual worlds, the community races, and the structured training programs kept me hooked.

But now, with the new pricing, I’m left wondering if the magic is still worth the cost.

The Price Hike:

So, what’s the deal with the new pricing? Zwift has bumped up its monthly subscription fee significantly.

For many users, this increase feels like a slap in the face, especially during a time when every penny counts.

The new cost has left a sour taste in the mouths of many loyal Zwifters who have been with the platform since its early days.

User Reactions:

The virtual cycling community is buzzing, and not in a good way.

Social media platforms are flooded with posts from disgruntled users. Some are threatening to cancel their subscriptions, while others are reluctantly accepting the new reality.

One user wrote, “I’ve been a Zwift user for over three years, but this price hike is making me reconsider. Is it really worth it?”

Is It Worth It?

Let’s break it down. On the one hand, Zwift offers an unparalleled indoor cycling experience.

The graphics, the community, the training plans—it’s all top-notch.

For many, Zwift has become an essential part of their fitness routine. But on the other hand, the new cost is steep.

Are the features and benefits worth the extra money?


•           High-quality graphics and immersive virtual worlds

•           A strong, supportive community

•           Structured training programs and events


•           The increased cost

•           Potential for cheaper alternatives

Call to Action:

So, what do you think? Is Zwift’s new pricing worth it for you?

Are the features and community enough to justify the extra cost?

Share your thoughts and join the conversation.

Let’s help each other make the best decision for our virtual cycling journeys.

My action… after 7 years – Level 78… (May be 80) Level the situation and spend more time with MyWhoosh…

My Whoosh is a free situation… lots of Routes and sort outs…

However, there is a lot of problems and issues… nobody actually wants to work on the issues… but maybe a time allowance.

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