Your business cards are an extension of you and your business. Using them in a cost-effective way, will bring you into contact with new customer and new business.
Use them properly and understand their power.
Some Do’s and Don’ts for Your Business Cards:
Do:
§ Have your cards printed on quality card
§ Have your cards professionally designed
§ Keep them updated
§ Have your logo and all your contact information on them
§ Hand cards out everywhere you go
§ Keep cards in your car, briefcase, laptop, wallet & suits
Don’t:
§ Print your cards on your office computer
§ Get the cheapest or ‘Free’ cards from the printer
§ Put your photo on (Unless you are a professional model)
§ Use a small type size
Business Cards are very personal and it needs to grab the attention of the recipient, while at the same time giving out the information that you want to tell the world.
Your Business Card has to reflect you and your brand and it has to work for you.
When wrong it will end up in someone’s desk draw and then eventually in the wastepaper basket.
Many cards will be wasted, however, they are cheap (in relation to other forms of advertising) and a few used cards can still reap rewards.
10 Places to ‘drop’ your Business Cards:
v In the back of Taxis
v On the Train
v In the seat backs of Planes
v In the Bank
v In your Accountants Office
v At the Business Centre
v At the Local Restaurants
v At the Sandwich Shop
v At your Solicitors Office
v In Library Books
Remember not to break the law – littering is an offence and carries an on-the-spot fine of £75 ($125) which can rise to £2,500 ($4,000).
Maybe some will be wasted, but at least you are expanding your business horizons by getting more exposure. More exposure often leads to more customers, which leads to more sales, which leads to more profits!
Business Cards are cheap in comparison to the amount you can spend on other forms of advertising.
One final reminder, always, always, always carry your business cards with you.